As SMS is considered the most widely used mobile app around the globe, extremely fast and highly trustworthy [16], known to be popped and focus in other words occasion after offering [17], these studies planned to go through if SMS just might be a practical device to work with to build up customer data, particularly from an application about hypersensitive information around intimate and reproductive medical for teenagers.

Created and executed as a partnership between California personal wellness Council (CFHC) and teens techie fitness (YTH) in April 2009, The Hookup is a California state sexual health txt messaging service for teens involving the years of 13 and 24. The needs of this plan are to hook owners with relevant and precise erotic and reproductive fitness expertise, and serve as a hassle-free, confidential resource for obtaining nearby centers that supply free of charge or low-priced erotic and reproductive health work.

By giving the term Hookup as a message to 61,827, young adults subscribe for once a week reproductive health secrets. Readers can also enter in the keyword Clinic plus her zipcode to obtain local hospital word-of-mouth for youth-friendly, free and bargain STD/HIV assessment, and reproductive fitness companies. Clients also are associated with Teensource, a youth-focused reproductive health page, for even more expertise. All-content for your communications is definitely formulated through stimulant from teens area and assessed by internal health related, reproductive health, and teenage industry experts. Advertising with the Hookup would be done through outreach in school-based fitness centers, different community-based relationships utilizing create supplies, social media marketing, and through the Teensource website. To improve sign-ups, all of us dispersed recognized youth-selected collateral such lip balm, palm notes, condom tins, and keychains. Whilst the application workforce can access visitors telephone numbers, this access is designed for the only real goal of sending The Hookup emails . It’s posed a challenge in reviewing the system, and concluded in the style of an SMS-based analyze application.

Practices

The aims associated with the research happened to be: (1) to evaluate the feasibility of employing SMS as an assessment tool for a copy message-based reproductive health system for Ca youngsters, and; (2) to evaluate the effectiveness of this program alone.

Feasibility of SMS Review

In the course of the analyze in January 2011, The Hookup received 2477 prospects receiving once a week information. The assessment personnel, comprised of people from community, CFHC and YTH, identified and formulated the research points (Textbox 1) staying with the 160 characteristics limit of a standard sms in the us. More factors incorporated: certain style of replies content illustrations in order to prevent confusion Like need for respondent are brief.

Study problems.

Hookup: No hint this week. Your utilize assist the Hookup! 4 questions arriving the path. Answer all and you may acquire gifts. Copy stop 2 finish.

Hookup: 1st slightly about u. Article straight back man or woman next ur period. Like WOMAN 16 or ‘GUY 20’. Msg rate implement.

Hookup: we should determine if happened to be achieving teens throughout CA. Content in return ZIP after that ur zipcode to share usa wherein your at! Like ZIP 94117. Msg prices use

Hookup: Howd u obtain hooked up on your Hookup? Partner determine u? Teacher? Learn a poster? Content back once again HOOKED and ur cause, like HOOKED my bff. Msg charge apply

Hookup: exactly how has the Hookup switched you? Article back CHANGE then ur changes or something like that brand new, like ALTER STD test last week. Msg rate pertain.

Hookup: Thx 4 supporting us all build Hookup better 4u! keep tuned in 2 see if u obtained all of our raffle 2 win $25 iTunes credit. Right back 2 ur consistent tricks in the future! Msg numbers pertain.

The analysis format provided a basic message with an opt-out solution, four survey doubt information and a finishing content. The main three concerns had restricted reaction suggestions, while the 4th concern would be open-ended. The text evaluation was actually executed at the time and also at once your normal once a week information were released. So to increase response costs, the team provided a bonus available as a draw for US fifty dollars Target item business for 10 readers who complete the review.

All answers happened to be shipped from the SMS platform to shine to make the test and integrated contact number, date/time of responses, and the body of reply. The evaluation group furthermore monitored impulse energy for completing the study and when compared they to old-fashioned review records range methods.